Sunday, March 23, 2008

NH UPA March Meeting this Wednesday

The NH UPA March meeting is this coming Wednesday night, March 26. Looks like a great topic. It is open to the public, but you gotta RSVP to info@nhupa in advance. See you there?

Topic: Expanding User-Centered Design in the 21st Century or Why Design Thinking is the Next Big Thing.

Speaker: Sarah Bloomer, Sarah Bloomer & Co.

Wednesday, March 26th
Refreshments & Networking: 6-7:00PM
Meeting: 7:00PM – 8ish

Liberty Mutual
150 Liberty Way
Dover, NH 03820

What is design thinking? Why is it important? What does design thinking mean to the field of user centered design?

Take a closer look: it seems design thinking heavily leverages user-centered design...

Stanford University recently set up a new Institute of Design (the, founded by, amongst others, David Kelley and Terry Winograd, big names in interaction design. Its website boldly states "we believe design thinking is a catalyst for innovation and bringing new things into the world."

Business Week Online includes a section on Innovation, where design is a major theme. And in his book A Whole New Mind, Daniel Pink says that the new MBA is the MFA. He claims we are moving from the Information Age to the Conceptual Age. And people with design thinking will lead the way.

This talk is an overview of how design thinking is finding its place in companies worldwide, and how user-centered design is being applied across many fields, from organizational design to product design.

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